Social Media - Request For Proposal (RFP)

September 23, 2024

Lead The Way Learning Academy

Social Media Request for Proposal (RFP)

Lead The Way Learning Academy is inviting qualified companies to submit a proposal to provide social media management services. The purpose of this RFP is to select a vendor who can effectively manage and enhance our social media presence, engage with our target audience, and increase brand awareness.

Objective: The objective of this project is to enhance our social media presence and increase our online reach by engaging with our target audience effectively.

Scope of Work:

1. Content Creation and Management:

1. Develop engaging and visually appealing content for social media platforms including latest news posts, holidays, events, images, videos, and articles; and

2. Develop a schedule of social media posts to ensure consistent posting frequency.

2. Community Management:

1. Engage with our social media followers and respond to inquiries, comments, and reviews in a timely and professional manner;

2. Monitor and track social media conversations related to our brand; and

3. Provide support during live events, campaigns, and service offerings.

3. Performance Monitoring and Reporting:

1. Monitor key social media metrics (e.g., reach, engagement, conversions) regularly; and

2. Provide regular reports on social media performance, including recommendations for improvement.

Proposal Submission Guidelines:

Interested parties should submit a proposal that includes the following information:

1. Business overview with a description of relevant experience in social media management

2. Proposed social media strategy and approach

3. A list of tools, platforms, or software that will be used for social media management, scheduling, performance tracking, and communication with the LTWLA team.

4. A description of the process the proposer will use to coordinate with LTWLA staff to obtain approvals for social media posts, ensuring all content meets organizational standards and deadlines.

5. Team qualifications and experience

6. Proposed timeline and project milestones

7. Pricing and payment terms

Proposal Evaluation Criteria:

Proposals will be evaluated based on the following criteria:

1. Demonstrated experience and expertise in social media management

2. Strong content creation and management capabilities

3. Excellent community management and customer service skills

4. Proven ability to coordinate approvals and meet deadlines

5. Competitive pricing and value for money

Timeline:

RFP Issuance: September 23, 2024

Deadline for Proposal Submission: October 31, 2024

Vendor Selection and Contract Negotiation: November 15, 2024

Please submit your proposal electronically to Narahari Luke at narahari@leadthewaylearningacademy.org no later than October 31, 2024. If you have any questions or require additional information, please contact Narahari Luke at the email address above.

We reserve the right to accept or reject any proposal or part thereof, to waive any irregularities or informalities in any proposal, and to accept any proposal or part thereof deemed to be in the best interest of Lead The Way Learning Academy.

Thank you for your interest in this opportunity.